AD-Village | Internship 2.0!

internship_20Brunch is on us, as AD-Village comes straight from San Francisco to the UCB to give you the low down on how can get in and what you can get out of the Ad Tech industry!

Find out what these internships would be like:
+    Sales
+    PR
+    Marketing
+    Web Development
+    User Interface Design

Join us for a continental breakfast panel at 160 Dwinelle for live taping by!


For more information, visit:, or sign-up on

For inquiries, please contact Marissa at, or Juan at


Inter.viewed | Bok Choy Apparel


So today I sat down and had a quick rap session with Brian Yee, Co-Founder of Bok Choy Apparel (, an up-and-coming clothing company with a focus on Asian-American-themed apparel. Brian was kind enough to give me his thoughts on the relevance of their apparel and how they plan on giving back to the community through them.

So, tell us a little bit about Bok Choy Apparel.
BRIAN YEE: Bok Choy Apparel was officially formed in February of 2008. At the time, we had one design that we produced for a shirt, and we envisioned seeing many more through the network of artists we know. We also wanted to help some of the Non-profits and causes we were involved with and found that there was a high level of overlap between the two communities.


I noticed on the website that there is a focus on Asian-American artists and their work – was this a conscious choice on your part?
BRIAN: It was. We wanted to work with and provide for the Asian/Asian-American community to provide for the community and those who admire the culture. We have some great artists lined up whose designs strongly depict themes that people can identify with, as well as items and aspects unique to the Asian cultures.

You said that the designs would address themes that people identify with – does that mean you’re primarily targeting the Asian-American consumer?
BRIAN: Not exclusively, though I think people identify with things that are familiar to them.

What do you mean by familiar?
BRIAN: It’s hard to deny that our designs are specific to Asian culture. But Asian-Americans are individually dissimilar—we’re just providing images for which we can rally together for. Just the same, we want to our designs to be accessible to all groups. Our namesake Bok Choy is a vegetable that is supplied in grocery stores all across the United States. People regardless of race, ethnicity, or geographic location will recognize it.

There is another layer to it than its accessibility – there is also the meaning behind the name and the history of its recognition and prevalence in society that people can identify and appreciate. All of our designs exist like that; you don’t need to be from a specific group to enjoy the designs.


Okay, let’s switch gears – I’m getting the feeling that the company does have some goals in terms of what it wants to achieve. Do you mind elaborating on them specifically?
BRIAN: Like any company we would like to succeed and have some market share! We do feel that the Asian-American community is neglected when it comes to apparel, and we do want to address that. We want to provide an outlet for artists to create designs that they and their peers can relate to and be empowered by. There have been, sadly, a fair amount of designs by major labels that depict Asians in an offensive or misconstrued manner, and it’s a shame that the most recognized Asian-themed apparel right now is that design featuring two Chinese laundry men striving to be white.


A lot companies do promote “funny” tees, because they sell well. We see a lot of imagery making fun of things that are otherwise not politically correct in society. Would it different if Bok Choy were to sell tee-shirts with a similar type of humor targeted towards Asians?
BRIAN: It’s hard to say. It’s like comedians, who have to make jokes and make people laugh. You’re bound to upset people, no matter how good your intentions. What we do want is to have people be proud to wear our shirts, not just because they look good but also because it means something to them.

So your designs are meant to reflect a positive image of Asian-American culture, is that correct?
BRIAN: Definitely.

You spoke about helping out non-profits and causes earlier on – do you mind giving us an idea of what these are?
BRIAN: We currently work with Global Giving to provide earth quake relief for the Sichuan earthquake with sales from one of our shirts. The same goes for the Gay Asian Pacific Alliance (GAPA), for whom we designed a shirt for their 20th anniversary. The Chinese Culture Foundation is a non-profit that I have a stake in – their mission statement resonates with me and what our goals are for Bok Choy.


Thanks so much to Brian for taking time to answer my questions! For further inquiries, check out their website at, and vote on your favorite t-shirt designs.

If this topic interests you, please give a shout out in the comments section of and tell me what you think as well as which Bok Choy shirt is your favorite! I will randomly pick one posters to receive their shirt of choice, and two others to receive an “I Heart China in American” shirt each. Promo ends on May 2, 2009. Multiple posts will be taken into consideration, so no spamming. Bonus karma points if “I Heart China in American” is your favorite!

Tech.Know: ad:tech and Advertising 2.0



This is something to get really excited about: 

ad:tech is an interactive advertising and technology conference and exhibition. They host different conferences throughout the world and provide resources and connections for different companies within the industry. This will be the first time I’m attending one thanks to the encouragement of Marissa, CEO of AD-Village (@  and I feel privileged to have the chance to meet my contemporaries in the field.

Also, Advertising 2.0:


Launch 2.0, the previous party, was a success! Advertising 2.0 looks like it’s going to be just as fun, with over 300+ confirmed guests to fill up the W Hotel for the night. And did we mention that free skittles will be available on request?

Sounds exciting? You know it is.

Related posts:


As a side note, AD-Village is opening up positions for interns in different departments.  For inquiries, contact Juan  at



Line.of.Site: The iWood


taken from

“With our exclusive 3B* technology, fast connection speeds, support for those of us who live in reality, and our all new applications, i-wood is the all-in-one solution you have been looking for. It will help you redefine your relationships with people by showing them how truly irritating they, and their portable devices, have become.

*3 Bamboo”

I’m just amused by the iWood. Is it just me, or does it look very ergonomical? I’m further amused that you can purchase it for $10.00.

Of course, it’s got to compete with another product calling itself the iWood (for reals). Holland-based company Miniot ( specializes in producing high quality wooden cases for both iPhones and iPod Touches. I particularly like their featured product, with the stripes on the back modeled after the British AC Cobra sports car.


cobra_connectorToo bad it’s like, what, $240 dollars…that’s around 24 iWoods (the other one)!

How to Speak with an Irish Accent

One of the random things I found online while searching for improv material. Oh man.

Sid the Science Kid | “I Love Charts”

Let’s all learn about charts from Sid the Science Kid!  Watch us as PBS teaches us all about the joy of pictorial representation of statistical data!

Best of Berkeley 2009! + MusiCAL Domestic Tour Wrap-up

Theatre Rice Cast - Spring 2009!
(Taken from the Daily Cal)

Best On-Campus Acting Performance: Theatre Rice

It’s hard to believe Theatre Rice has been around for more than a decade. It was founded in 1998 for Asian Americans interested in theatre, a group often sidelined in the media and the performing arts. Since then it has grown to be one of the most engaging, heartfelt and funniest productions on campus. Theatre Rice has two showcases per semester and each showcase is broken into several skits, including an improv piece, a comedy piece, a dramatic piece and sometimes even an experimental piece to boot. Like all theatre groups, the troupe quality varies from showcase to showcase, but Theatre Rice’s performances are guaranteed to engage your emotions through laughter or tears. I’m not a crier, but I teared up during a rendition of “A World Without Memory,” a family drama about the effect of Alzheimer’s.

The production is also willing to take risks. In the most recent showcase, for instance, the experimental troupe successfully used shadow puppetry to portray the initial stages of courtship. In another case, two characters spoke in two different Asian languages—Tagalog and Mandarin—in an experimental skit about communication issues. Lighting and sound also come together impeccably in the showcases, making them visual and auditory experiences as well.

Vincent Quan

Honorable Mention: jericho!
Editors’ Pick:
Theater for Charity

Berkeley: the MusiCAL

In related news, today was the last day of Berkeley: the MusiCAL’s “domestic tour”. I’m happy to report that each external we did was more exciting than the last (including one particularly epic wardrobe malfunction), and on behalf of the cast I want to thank everyone who came out and supported us and hollered – you guys are the “A” to the “bomb”. Seriously.

Special shout out to Erika, Suny, Sara, and Daniel for being at the REACH! Senior Weekend External! Thanks for joining us in the singing and the dancing! Super special shout out to Anthony, who is our tech person/roadie and eighth member – the fifth (or eighth) Beatle, if you will.


I don’t know if it’s just me (I told my cast about this after our last performance), but I feel it strange and amazing that the piece retained the magic it had since its inception in February. I never wanted to presume but in the back of my mind I always looked at MusiCAL as having a timelessness to it: I thought it had a lot of qualities (or cliches, if you prefer) that some would assume could be a formula for making a great musical but at the same time stood out on its own because of the people who worked on it, the jokes that were used, and the fun the cast had in making/performing it. 

It’s strange that it’s over because it doesn’t feel like it is. The cast itself still works with each other: some of us are performing together in this coming Theatre Rice Showcase (more on that later) and at future externals. Some people are talking about the possibility of doing the MusiCAL for future with a replacements for unavailable cast (a possibility, but we’ll see?). I just woke up from a dream involving MusiCAL as a movie a la Rent.

Okay, that last one will probably not happen. But you don’t stop believing, right?


So, for now, it’s time to say “goodbye” to  Berkeley: the MusiCAL – it was a fun ride from the beginning all the way to the end, and I’m glad that I got to be there with the MusiCAL comedy troupe for the whole of it. And who knows – maybe Berkeley: the MusiCAL will be back for its “comeback tour”. In the meantime, you are welcome to watch our Midsemester performance at

Now come see our showcase for the semester, Theatre Rice: Lucky You!


Show Lineup:
Comedy Troupe directed by Jacek Wnuk, Yue Tu, & Varun Rajan
Adaptations Troupedirected by Dash Kwiat
“The Job” Piece directed by Jim Chin & Katherine Maslyn
Improv Troupe directed by Thomas Tan & Anthony Cheung
Tech & Transitions directed by Jeff Uchida & Jerry Lee
And a musical performance by the amazing S. Lynn Hong!

If it’s of any interest, Post-MusiCAL Anthony, Jessica, Yoko, and I are performing some awesome long-form improv together with Thomas Tan, Daniel Bessonov, Amanda Owyoung, and Joseph Yeh! Katherine Maslyn is co-directing a really cool (I can’t spoil it for you) piece with Jim Chin called “The Job” (as seen above)! Jack Wang is in a really epic Comedy Troupe! Lainey Segura is Jasmine Rice for the hit multi-grain winning band RICE GIRLS! And Paul Huang shaved his head bald.



 So please come check out us at Theatre Rice: Lucky Me and say hi! We hope to see you there.

❤ Juan